|
- Why do online donations?
- Who manages the Bayside "Invest in our Community"
donations service?
- What does this service cost?
- Is this service secure?
- Who owns the donor details?
- Who issues the receipts?
- When and how do I receive our donations?
- Who else is using the online donations facility?
- How do I sign up for online donations?
- How can I promote this new online facility?
1. Why do online donations?
More than 600 separate online donation community appeals have been listed
on the Australian Giving Centre at www.ourcommunity.com.au
since opening in April 2001, and more than $4,000,000 has been donated
through this service in that time. Online donations have continued to
grow in Australia, mirroring the situation in the United States post-September
11.
Online donations are a quick and efficient way to donate and as more
people become comfortable in banking, buying and paying bills online it
will only continue to expand.
Other trends identified by Our Community:
- Donations for the 12 months to the end of May 2003 increased by 196
per cent on the previous year.
- The average donation rose to $118 - up from $99 in May 2002. The highest
donation recorded has been $5000 while the minimum donated was $5.
- The number of individual donations rose by 149 per cent in the 12
months to May 2003.
- Evidence from groups that the online donations service is bringing
new donors to their attention who had not given before through traditional
means.
- The emergence of a new group of "trawler" donors who are regular visitors
to the site, selecting a number of different appeals to support.
- Online donors tend to donate higher average amounts than those who
give through traditional methods.
Back to top
2. Who manages the Bayside "Invest in our Community"
donations service?
The Bayside Invest in your Community Centre is a free service
provided by the Bayside City Council in conjunction with Our Community.
Our Community manages the donations service, including registration of
community groups and collection, processing and transferral of online
donations.
Our Community is a private social venture company that works with community
groups, peak associations, business and government to deliver services
and products for strengthening the community sector across Australia.
For more information about Our Community, see ourcommunity.com.au
About Us.
3. What does this service cost?
- Membership costs = $0
- Online Donations start up costs = $0
- Online Donations commission = 0%
- Online Donations credit card fees = 1.2% of all transactions are taken
by the bank for processing the credit card transactions. This is a fee
directly charged to Our Community.
It is true - there is no catch, you do not need to give Our Community
a single cent to become a member organisation that is listed for online
donations. Our Community is non-exclusive, non-binding and fee-free. They
generate their income from the sale of newsletters, sponsorship and training
fees, and Bayside City Council is funding the online donation service
for Bayside community groups. Our Community does offer low priced products
to the sector, but these are ABSOLUTELY at your discretion. You do not
now, or ever, need to purchase anything from Our Community to receive
donations online.
Back to top
4. Is this service secure?
Our Community hosts the Bayside "Invest in our Community" online
donation payment pages, and they are as concerned about security as you
are. Any time they ask for financial information from an individual or
an organisation they use industry practice and protocols. These processes
have been endorsed with Thawte Secure Certification, an industry leader
in Internet safety. All account and profile information located on ourcommunity.com.au
is password-protected to provide additional security. All transactions
conducted on ourcommunity.com.au are treated with the privacy and respect
that all such transactions deserve.
For more information about security and privacy aspects of this service
refer to ourcommunity.com.au
Privacy & Ethics.
5. Who owns the donor details?
You do. Our Community collects the donor details, but they are not allowed
to use this data without your consent.
Back to top
6. Who issues the receipts?
Our Community have spoken to the ATO and they are able to issue receipts
on your behalf. They do this in email form immediately after the donation
has been accepted. However, you can choose to do the receipting after
Our Community send the donor details through at the end of each month.
Please advise Our Community when you send in your agreement (see our help
sheet Signing up for online donations).
7. When and how do I receive our donations?
Our Community will send to you a cheque for the total of your donations
that are collected at the end of each month, less the 1.2% credit card
bank fees. This will include the full details of your donors.
8. Who else is using the online donations facility?
Our online donations service is used by smaller groups such as SpeakOut
Limited and Grace Family Church through to the larger organisations such
as the Heart Foundation and Oxfam. If you would like to speak to a referee
from one of these groups, please let us know.
9. How do I sign up for online donations?
For step-by-step instructions on how to register your community group
for online donations, see our help sheet Signing
up for online donations.
Back to top
10. How can I promote this new online facility?
Your success in collecting donations is dependent on how well you tell
people about it. Placing a 'message' on the bottom of all emails, letterhead
and including articles in your newsletters and direct mail campaigns are
all important ways of getting your message across.
For more tips see our help sheet Promoting your
online donations.
9. How do I sign up for online donations?
For step-by-step instructions on how to register your community group
for online donations, see our help sheet Signing
up for online donations.
10. How can I promote this new online facility?
Your success in collecting donations is dependent on how well you tell
people about it. Placing a 'message' on the bottom of all emails, letterhead
and including articles in your newsletters and direct mail campaigns are
all important ways of getting your message across.
For more tips see our help sheet Promoting your
online donations.
Back to top
|