Many community groups and small to medium businesses get frightened
off when people try to explain what a community-business partnership
is, thinking the relationship might be too involved for their group or
business to undertake.
In fact a community-business partnership doesn't have to be complex.It can be quite simple and many groups and businesses will find that they are already involved in relationships that can be readily defined as community-business partnerships.
The best and most enduring community-business partnerships are those where each partner contributes a range of inputs, resulting in a multi-faceted partnership. The major forms of contribution can include a mixture of the following types of collaboration:
Placing a collection tin on the shop counter or business
reception area to collect coins from passing trade for a favoured
community organisation. The business could also offer the sale of
merchandise for a community group.
Having your staff join together for a "team" or
"whole-of-business" volunteering day or afternoon. It might be a team
project to clean up an organisation's office, pack Christmas hampers,
help build a playground, act as marshals at a special event or supply
lunch at a local elderly citizens' club.
Holding a staff gold coin morning tea, with the money raised
going to buy equipment for a staff-selected community organisation for a
Providing sponsorship for a team, a community organisation or a
Sponsoring a community event, from a town fair to a parade, to
the annual Christmas Carols.
Offering to provide a percentage of the sale of goods or
services from your business to a community group you support. It could
be a butcher offering 5 per cent of total sales to a school or group
nominated by customers, or a car-yard offering $100 for every sale
coming from a recommendation from a group, or a cake shop offering 50c
for every half-dozen cakes sold during a sale.
Offering up your Boardroom for a local community organisation to
use for their meetings, sparing them the cost of hiring a facility.
Agreeing to photocopy a regular newsletter or flyer for a
community organisation, saving them the money of having to print it
Sending out mail for a community organisation through your
business account, ensuring that you save them money. (Sending out 1000
letters could save $500).
Having your staff members - particularly those with some
expertise in financial or legal matters, volunteer to sit on Boards of
local community organisations.
Offering your in-kind services to a community organisation. This
could involve an electrician offering to do pro bono work at the local
kinder, an accountant offering to complete the BAS statement for a
group, a public relations firm offering so many hours a week, or a
hairdresser visiting a residential unit or seniors' hostel to do an hour
of free haircuts a month.
Offering some of your company's products as an in-kind gift. It
could be a cinema offering 100 tickets a year to use in raffles or
competitions for community groups, a butcher offering sausages, a baker
offering rolls, a nursery offering plants or a restaurant offering
Offering some of your company's excess capacity. This could
involve a trucking company offering to transport equipment for a
community group on return trips when the trucks would otherwise be
empty, restaurants offering the end of their shifts to help prepare food
for a group.
Using your office/business as a collection point for cans of
food or toys for a community organisation.
Offering to be a mentor for people in a group so that you are
able to offer your expertise in a way that is approachable. This is
about helping someone to acquire skills rather than you just doing the
work and could include talking finances, media, marketing, computer
technology or 1000 other things.
Thinking before throwing out unwanted equipment. What happens to
the old fax, printer, photocopier or even the phone system when you
change over? Many businesses throw them out but they can provide an
affordable option for other groups.
Working with a community group to establish a scholarship or
award that promotes positive behaviour. One example of this involves
working with a local youth group to establish a Young Leaders award.
Working with a local school or community group to sponsor
children so that those who are disadvantaged can still take part in
sporting activities, camps and school excursions.
Providing a major in-kind gift as a regular raffle prize or
If you have overstocked or are experiencing a time of excess
stock or product, partner with a community group who is able to sell or
use the excess.
Buying a block of memberships on behalf of your staff to support
a community group and then becoming involved with the group.
Using your own marketing or media opportunities (website,
newspaper, radio or TV ads, newsletters, emails) to promote a community
Using the technology and skills your company possesses to build
a website for a community group.
Providing a spotter's fee or donation to a community group for
every person who comes into your shop, asks for a quote or orders a
service or good during a set period.
Working with the local garden club to donate not only goods
(plants, fertiliser, garden stakes) but expertise to a community garden
Arranging a staff secondment program - for example an
accountancy firm can second one of its staff to help out a series of
community groups during tax time - to expand the skills and experiences
on both sides.
Offering storage space to a community group for its equipment or
goods, allowing it to avoid the costs of paying for storage.
Co-sponsoring a scholarship with a community group that reflects
common aims or goals - for example, your business and an environment
group could sponsor a science scholarship for the student who comes up
with the best water-saving method for their school.
Undertaking to add your influence and contacts to lobby for a
change that would advantage a community organisation and provide
widespread benefits to the community.
Providing discount services to ensure that community
organisations can hold events that assist the community. An example is a
power company providing free power to ensure a sustainable living fair