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Business on Boards
Here you can find out how your business can contribute more to your community by helping to build better Boards.
Volunteering is one of the most well-known, widespread and popular ways
that businesses have found to form relationships with their
communities. Volunteerism is relatively easy to organise and has some
obvious benefits for both parties. But as many community groups are
discovering, some forms of volunteerism are more useful than others.
One of the most meaningful and
innovative ways your business can engage with your community is by
encouraging your staff to join a community group Board or Committee of
Management.
Every community group has a governance structure of some sort – and
most of these are in desperate need of new members. Small community
groups in particular are finding it increasingly difficult to attract
and retain members to revitalise their Boards, add new skills and ensure they meet the demands for greater efficiency and accountability.
Businesses have a huge amount to offer in helping these groups to meet
their obligations and strengthen their governance structures. Indeed,
Our Community believes that every community group Board or Committee of
Management should strive to fill a third of its seats with members from
the local business community (while ensuring they continue to retain
control of their own destinies by drawing the remaining two-thirds of
Board members from traditional stakeholder communities).
Volunteering for a Board or Committee of Management can be harder than
other forms of volunteerism and requires much more than just a token
contribution; but it can a have real, long-lasting impact on the
long-term health and future of a community group.
What your business has to offer
Your staff members can bring to a community group Board or Committee of
Management:
- New and highly valuable skills (IT, legal, marketing, financial
management, strategic planning, etc.)
- New perspectives
- Expanded networks
- Increased influence
- Knowledge of business disciplines
What your business stands to gain
Your business stands to benefit in a range of ways, including:
- Better standing within the community, derived from your visible
demonstration of community values and involvement
- A better understanding of the community in which you operate
- Strengthened connections with the community, leading to an
increase in influence and profile
- Happier staff, leading to staff satisfaction, retention and
easier recruitment
- An expansion of knowledge, skills and contacts
In addition, your staff members will gain a range of benefits that may
be of enormous use in their current and future work and social lives,
including
- New and deepened skills (e.g. fundraising, advocacy, etc.)
- Governance experience
- Knowledge of the not-for-profit sector
- Deeper knowledge of the area in which the community organisation
is operating (e.g. the arts, sport, etc.)
- Personal satisfaction and a feeling of "making a difference"
- The opportunity to exercise power and contribute to the success
of a community organisation
- Networking opportunities
- New friendships
- Opportunity to contribute work skills to a different arena
- Growth in self-confidence
What do we do now?
Step One: Find a group
Encourage your staff to find out what community groups might be in need
of their skills. There are a range of places they can search:
- Think inside the square. Your company's contribution will have more meaning and will be easier to sustain
if staff become involved in causes that matter most to them. Ask staff to think about the community groups they or their family
or friends are already in contact with. These could be the local tree
planting group, their child's kindergarten , their sister's
drama group, etc. Ask staff to ask themselves, "If I could change three things about my
community, what would they be?" Look for groups working to bring about
the changes.
- Use the Board Matching Service. This free online service allows community groups to list Board vacancies. You
can search by interest area or postcode to find a Board that wants what
you have. The Matching Service is posted online at www.ourcommunity.com.au/board-match.
- Scan the horizon. Look
in your local newspaper for stories about community groups doing great
things or ask your local council for a community directory. Search Our Community's Directory of Non-Profit and Community Organisations by clicking here.
Step Two: Do it properly
Remember that joining a Board or Committee of Management requires a
long-term commitment. Signing up and then not following through – not
attending meetings or turning up to meetings unprepared, for example –
will do no good at all for a community group; in fact, it is likely to
harm it.
It is also vitally important that your staff members do not see your "Business on Board"
project as an opportunity for you to gain community kudos by adding to their
workload.
You can demonstrate your company's commitment to the project, and help staff follow
through on theirs, by providing real
support for their community group governance role. This might
come in the form of:
- Time: You can provide
time off for your staff (say, five days a year) in compensation for
time spent fulfilling their Board role. You can also help ensure their
Board role does not become a burden by allowing staff to use work time
to fulfill the requirements of their Board role.
- Flexibility: You can make
your staff member's Board role much easier by providing some
flexibility in their work role. For example, you could allow them to
leave early or start late on Board meeting days. Invite staff to tell
you how you can make it easier for them to juggle their work and
voluntary roles.
- Support: Educated,
prepared people make for the best Board members. You can help your
staff members get "board ready" by referring them to the free help
sheets contained in the Resource Centre of the Boards, Committees &
Governance Centre or, better still, giving them a copy of one of the Our Community
How-To guides. If you are supporting several staff
members to get on Board, you might even consider providing or paying
for them to attend some governance training.
- Resources: Allow your
staff to use company equipment to support their Board role; for
example, authorise use of email to receive Board papers, and the
photocopier to copy Board documents. Offer the use of your company
boardroom or tele-conferencing equipment for meetings. Provide
refreshments!
Where can I find out more?
A special, individualised package can be developed for businesses wanting
to develop an intensive Business on Boards program. For further
information please contact Denis Moriarty at denism@ourcommunity.com.au or telephone (03) 9320 6800.
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