Welcome to the Media - Preparing a Winning Strategy page. Getting your story told in the media is an important element in increasing the effectiveness of your organisation.
Media coverage helps to spread the message – your message – to a wider audience than you can reach through your own efforts. To be successful you need to create a strong media strategy, develop good relationships with media working in your geographic and interest areas and to have the ability to recognise what is "news".
In this section we have free Help Sheets to assist you through every stage of the media process.
(Once you have identified what you need to do, we have also created a listing of many of the media organisations around the country. Click here to find media outlets in your State and Territory.)