Some Things to Remember when Capturing DataThe Creating Lists category of the Media & Marketing Centre's Mailing and Database Management section contains plenty of good advice on creating your own list through capturing data.
This help sheet summarises some of the key points your group or organisation should remember when capturing data to create your direct mail-out list.
- Legal issues and privacy.
- Re-assure people giving you their information.
- Treat other people's information with respect.
Do not let everyone see the information and definitely do not distribute it or on-sell it to others (unless you have express permission from the person on the list to do so).
- Only collect the data you need.
If you use questionnaires to capture information keep them short and to the point. Better to get pertinent information than none at all. Few people have the time or inclination to fill in a questionnaire the size of the national census!
- Test the data collection devices before using them.
Make sure they are easy to read and fill out and that they include opt-out or privacy disclaimers if needed.
- Get the details right.
Make sure the spelling of people's names, their street address, the suburb and its postcode are correct. Sending a letter to someone with their name spelt wrongly is bad enough, but if the address is wrong you've wasted everybody's time.