The digital age, changing consumer profiles and preferences, increasing costs and technological innovations, has resulted in a shift in the mix of media and communication options that are available today.
Digital marketing continues to transform the way we do business, attract new customers, donors, sponsors and constituents. Thus, digital marketing and the strategy and tools behind it have become essential to most business, profit or not-for-profit.
That said, the future of your organisation's internal and external communications isn't simply about 'going digital'. The one-size-fits-all approach is no longer an option as your customers and members become more demanding. In an ever-changing landscape of communication options, it can be challenging for organisations to keep up with consumer preferences. With choices ranging from websites to social media, blogs to flyers and rates notices, there are now so many channels to choose from it can be hard to know where to focus your efforts. It is also more important than ever to ensure you communicate in the right context as well as with the best content.
Getting it right can significantly improve engagement, response, brand value and importantly improve outcomes. Conversely poor choices in communication can increase cost and have a negative impact on your organisation.
Download this eBook from Pitney Bowes to discover how to build one-to-one relationships with physical and digital communications.
Your donors, members, supporters and customers are more than just names on a spreadsheet. They are the lifeblood of your organisation. Treating them with a personal touch is proven to deepen relationships and create a greater impact. The best place to increase revenue is by starting with the constituents you already have.
This is where Pitney Bowes can help.
They provide products and solutions that deliver the results you need combined with the accuracy and precision your business requires. To see how you can turn get more from your current constituents, read this article on The revenue power of personalisation. It features innovative ideas and proven strategies on generating new revenue via personalised communications.