Effective Letters

50 of the Best Model Letters to Help Community Organisations Fundraise, Connect, Lobby, Organise & Influence

Letter writing is an important instrument for a community organisation to have in its toolbox. With this book, that tool becomes sharper and multifaceted. Effective Letters provides 50 templates and a multitude of ideas that will assist you to improve your letter writing skills, marketing, and data storage and use. It provides tips on personalising your correspondence, increasing its impact and effectiveness. This is a 'must have' resource for any community group.

Topics covered in this book:

 

  • Part One - Fundraising Letters
    • Public Appeals via Direct Mail
      • Hot Lists
      • Warm Lists
      • Cold Lists
      • Hot and Cold Lists
      • Sybunts
    • Large Donors
      • Making Contact
      • Making a Will
      • Seeking a Patron
      • Chasing Names
      • Encouraging Involvement
    • Community-Business Partnerships
      • Getting a Foot in the Door
      • Seeking Assistance in Kind
      • Seeking Donations
      • Seeking Sponsorships
      • Seeking Workplace Giving
    • Letters to Grantmakers
      • Letter of Introduction
      • Application Cover Letter
      • Project Update
      • Letters of Support
      • Exploratory Letters
    • Letters of Thanks
      • Ordinary Donors
      • Sponsors
      • Volunteers
      • The Public
      • Local Businesses
  • Part Two - Letters For The Cause
    • Getting your Message Out
      • Letters to your Local Member
      • Letters to Business
      • Drumming up Support
      • Networking
      • Lobbying the Bureaucracy
    • Making Use of the Media
      • Notes to Journalists
      • Letters to the Editor
      • Responses
      • Demonstrations
      • Interviews
  • Part Three - General Correspondence
    • Letters to the Members
      • Invitation to Join Up
      • Welcome New Members
      • Viral Marketing
      • Function Invitation
      • Rallying Support
    • Board Letters
      • Recruiting New Members
      • Induction
      • Confi rmation of Tasks
      • Absences
      • Disputes
    • Special Events
      • Collaboration
      • Booking a Venue
      • Inviting VIPs
    • Complaints
      • Letters of Complaints
      • Receiving Complaints