Media Release

May 1, 2014

  • New partnership to cut fundraising red tape for Australia's 600,000 not-for-profits
  • Not-for-profits now have streamlined access to an alternative income source
  • Not-for-profits can now accept straight donations on Pozible, charities can offer tax-deductible receipts

A landmark partnership between Australia's leading fundraising websites is set to radically increase not-for-profit organisations' access to crowd-based fundraising income and donations.

Crowdfunding website Pozible and donations portal GiveNow.com.au today announced a unique partnership that will provide streamlined access to crowdfunding opportunities for Australia's 600,000 not-for-profits.

From today, not-for-profit causes registered with GiveNow.com.au will automatically be approved for fundraising through Pozible, without having to supply their fundraising credentials separately.

The partnership will also result in not-for-profits getting free access to information and tools to help them raise funds through crowdfunding, expanding the fundraising resources already available through GiveNow.com.au and its sister website, FundingCentre.com.au. (GiveNow and Funding Centre are both part of the Our Community group of enterprises.)

Not-for-profit organisations and charities have crowdfunded with great success on Pozible, with just over $1.5 million raised in the "community" category to date. However, until now Australia's 600,000 not-for-profits have not been able to accept straight donations through Pozible.

By tapping into the credential checks already undertaken by GiveNow, which has been operating for more than a decade and has collected more than $39 million in donations to date, Pozible can now provide a donations option to not-for-profits.

People wanting to support a crowdfunding appeal can opt to provide a financial contribution in return for a reward (in line with the traditional crowdfunding model), or may give a straight donation.

"In the current climate of budget cuts, this innovative partnership radically changes the fundraising landscape for the organisations that are vital to the social fabric of the nation," said Our Community founder and Group Managing Director Denis Moriarty. "This partnership combats the madness of state-based government fundraising red tape - if they won't fix it, we will."

"Pozible is thrilled to enter in to a partnership with Australia's leading not-for-profit fundraising platform, GiveNow, to open up greater options for charities and not-for-profits," said Pozible Co-Founder and Director Alan Crabbe.

"Until now, traditional fundraising models available to charities and not-for-profits have left them behind. The new crowdfunding options will make fundraising faster, simpler and more accessible for Australia's 600,000 charities," he said.

Current project creators crowdfunding in the not-for-profit space, such as Heaps Decent, will also be able to benefit from this partnership and simplified fundraising options, by adding a donation function.

The Public Education Foundation will be launching their first project, Friends of Zainab: a scholarship for refugees, using the new simplified funding features, next week.

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More information:

Kylie Cirak, Executive Director, GiveNow and Our Community Foundation: | 0400 104 091 | kyliec@ourcommunity.com.au

Matthew Benetti, Marketing & Partnerships Manager, Pozible: | +61 431 599 670 | matt@pozible.com