Understanding and Working with the Media

With more than 20 years experience in ensuring the message he wants gets delivered, Ian Coutts? media skills are indisputable.

As General Manager Communications for one of the most popular and high profile sporting clubs in Australia (Carlton Football Club), Ian has had to manage communications on board upheavals, membership drives, coach sackings, major corporate partner relationships, player signings, Brownlow medallists... oh, and there was Brendan Fevola.

Cost: $249

IN THIS FULL-DAY TRAINING SESSION YOU WILL LEARN:

What the media is about?
Why the media is important to you
What makes news?
Journalists? tactics
The place for social media within your organisation
Getting your key messages into the media
Taking control of interviews
Knowing when to ?fight alone? or go with strength in numbers
How to get the right support for your organisation

WHO SHOULD ATTEND:

Communications staff and managers
Club representatives wanting to get their message heard
Managers/spokespeople
Board members with communications responsibilities
People wanting to improve their communication skills

The media is an opportunity, not a threat; that?s why we talk to them. The media provides an opportunity to enhance your reputation in the community and to build your community support.

The focus during this session will be on media at national, state and local level. You will learn how your organisation will benefit from building relationships at all levels.

The training will provide hands-on experience for all participants, including material on the do?s and don?ts when working with the media, and tips and examples for developing and enhancing relationships across your organisation. All participants will take part in exercises designed to challenge your ideas on the media. You?ll also learn how to plan for the best possible media coverage for your organisation, event or fundraising activities.

This is more than working with the media, this session brings together the complete picture ? building your reputation and growing support for your organisation in the community.

This is an opportunity not to be missed. Registration is strictly limited to ensure participants can be actively involved in the session.

Timetable

Location	Date	Time	Venue
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Bookings, Cancellation and Refunds Policy:

Registrations must be paid no later than 10 working days prior to the event. 50% of the registration fee is refundable if notice of cancellation is received more than 10 working days prior to the event; NO REFUND is available where notice of cancellation is received less than 10 working days prior to the event. Substitution of attendees is allowed. Written notice is required for cancellations and substitutions. It is not possible to transfer registration between events.

Payment Options: Cheque / Money Order, Electronic Funds Transfer, Credit Card

The final step of the registration / order process lets you choose your payment method. Credit card payments may be made online or by telephone, and an invoice is provided if you would prefer to pay by cheque, money order or electronic funds transfer.

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