Webinar: Communicating with Clout: Copywriting

Words matter. Pick the right ones, place them in the right order and you?ll gain hearts, minds and wallets but in this post-literate age fewer of us can pen a persuasive paragraph.

Today?s copywriter must be part scribe, part digital communications savant and part psychologist. There?s no copy that can?t be improved ? made more relevant, impactful and persuasive.

Brett de Hoedt of Hootville Communications has written speeches, commercials, appeal letters, opinion pieces and social media content. He?s written for the Sunday Age, Sydney Morning Herald, Truth, New Idea and Carpet Cleaner Monthly and dozens of nonprofits. (Yes ? he?s got range.)

Learn what to do ? and avoid - from dozens of examples. He might even review your own copy so come ready to receive. Includes follow-up notes.

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