Words matter. Pick the right ones, place them in the right order and you?ll gain hearts, minds and wallets but in this post-literate age fewer of us can pen a persuasive paragraph.
Today?s copywriter must be part scribe, part digital communications savant and part psychologist. There?s no copy that can?t be improved ? made more relevant, impactful and persuasive.
Brett de Hoedt of Hootville Communications has written speeches, commercials, appeal letters, opinion pieces and social media content. He?s written for the Sunday Age, Sydney Morning Herald, Truth, New Idea and Carpet Cleaner Monthly and dozens of nonprofits. (Yes ? he?s got range.)
Learn what to do ? and avoid - from dozens of examples. He might even review your own copy so come ready to receive. Includes follow-up notes.
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ICDA members are entitled to a discounted price for this event. Please register using the same email address listed on your ICDA membership for validation purposes.
Not sure if you are a current ICDA member? The easiest way to check is by attempting to login at www.communitydirectors.com.au. If you can access that website, you are up-to-date.
Registrations must be paid prior to the event. 50% of the registration fee is refundable if notice of cancellation is received more than 10 working days prior to the event; NO REFUND is available where notice of cancellation is received less than 10 working days prior to the event. Substitution of attendees is allowed. Written notice is required for cancellations and substitutions. It is not possible to transfer registration between events.
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