Social impact measurement (SIM) is an ever-growing and changing field of practice. It is part of a broader trend in the social sector where we are seeing an increasing focus on measuring the things that matter most - the outcomes of investments and activities that create social change.
But measuring is only one half of the story. Real change comes through building a culture in both service delivery organisations and funders that understands how to use this data to manage to outcomes. Simply put, managing to outcomes means defining organisational goals, rigorously measuring performance against those goals, and then continuously managing the organisation in line with those goals and measures.
It means that organisations have the right information to respond and make better decisions to improve program design and delivery in a timely manner.
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