Discover the importance of strategic marketing and brand development as well as how to effectively action daily marketing activities such as direct marketing, working with the media and using technology effectively to achieve organisational strategic goals.
Welcome to Marketing Media in Australia 2001, a ResponseAbility Report, one of the most comprehensive examinations of marketing media ever conducted in Australia. The production of this report was sponsored by Australia Post. The objective of this research is to examine Consumer and Business People?s attitudes towards
Marketing and Your Community-Business Partnership Part 1 ? Why Do It? Marketing is a key component to not only helping your community business partnership to be a success, but to also make sure the right people know about the partnership successes.
Marketing & Communications Centre > Marketing Essentials > Help Sheets > Using your annual report as a Marketing Tool: Part 2 Using your annual report as a marketing tool - Part 2 The first part of this help sheet, available by Clicking Here, looked at the initial steps your community group should take to help make your annual report an effective and attractive marketing tool.
marketing down to the grassroots and make it accessible to community organisations of all sizes and all types. It covers a wide range of marketing topics, from working with the media to preparing for mail marketing efforts to using Web 2.0 tools to spread your message. Effective marketing can act as a magnet ? drawing people to your group,
Holding a March or Rally: The Step-by-Step Guide. When people think of advocacy, they often think of a march or rally. Such public displays of dissonance often affect public opinion and can also have a genuine affect on the policies of decision-makers. Below is a short step-by step guide to holding such an event:
How consumers want Charities to communicate with them. A summary of the latest research findings. Listening to consumers. Supporters of not-for-profit organisations range from individual donors who make gifts, pledge contributions or legacies through to big business looking to enhance their corporate image, as well as staff and other stakeholders.
Steering people towards a response. Your direct mail-out you should steer people towards the response you require. Make it clear what you want the reader to do. Do you want them to: ? Donate? ? Sign-up? ? Take action? ? Help out? When do you want it done ? or when is your big event?
To market, to market for your group. Putting on An annual affair. What a capital idea to raise money! Special Events - When timing can be everything. Selling a winning message. Having your funding wish granted. SWOT a good idea for groups. Putting your hand up for volunteers.
We?ve created the Marketing & Communications Centre to provide community groups with the resources and tools to develop and spread their message to the wider community, and to build greater public awareness and support. Read about marketing essentials, learn about printing and mailing best practices, explore
Effective School Marketing. Friday 19 May 2006. Everything you need to know about working with the media. Brett de Hoedt (Chair) Bob Yeates, Brian Walsh and Aileen Berry. 12.00 ? 1.00 How to briefings 1 Marketing for successful school/business partnerships (choose one) Kylie Cirak. 2 Marketing for ongoing student, family and community.
Effective Letters provides 50 templates and a multitude of ideas that will assist you to improve your letter writing skills, marketing, and data storage and use. It provides tips on personalising your correspondence, increasing its impact and effectiveness.
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